Today’s marketer has a challenging gig. What’s the best way to get out their message to their varying target markets across multiple channels? How do we best engage our market, capture their attention and, here’s the real struggle, hold their attention? With so many things vying for everyone’s attention, using a tool that can simplify the process of rising above the noise is of paramount importance.

Enter HubSpot Marketing Hub

HubSpot was developed by marketers for marketers. After all, HubSpot coined the term “Inbound Marketing”, so it makes sense that their marketing platform, underscored by its robust FREE CRM, would have the key to keeping all of a marketer’s tools—email, social media, landing pages, automation, ads, analytics—in one place. HubSpot has set out to be the one source of truth for an organization’s marketing needs and its marketing hub it does just that. HubSpot’s marketing automation helps you attract your audience through blogging, social media, and ads, engage your visitors and convert them into customers with landing pages, email, ABM, marketing automation, and run complete inbound marketing campaigns complete with revenue attribution reporting, all on one easy-to-use platform that integrates cohesively with its CRM.

Our Favorite Marketing Hub Features

• Email
• Social Media
• Landing Pages
• Marketing Automation
• Analytics

1. Email

Email marketing is a must for any business hoping to grow. On average, 90% of people from every demographic are on email, and email marketing gives you the biggest bang for your buck.  In fact, data shows that email marketing has the greatest possibility for return on investment to the tune of 4400%!  That means for every dollar spent on email marketing, you stand to earn $44.  Over 50% of people state that marketing emails influence their buying decisions. This makes it the most effective means of digital marketing by a landslide.

HubSpot’s email feature includes an easy to use drag-and-drop design process with modules that include personalization, text, images, buttons, embedded videos, and more.

You can also track how well your emails perform. You will have insights as to open rates, click through rates, unsubscribes, and more. Your sales team will be better able to follow up with clients with this information. You can even create different versions of emails sent to segments of your market through Marketing Hub’s Lists. List segmentation allows HubSpot users to create two different kinds of lists (active and static) of contacts in the database based on any criteria stored in the system.

2. Social Media

Social media marketing is a great way for your business to interact with its target market. No matter your audience, they are on-line and most likely, on some form of social media. Social media marketing should be part of any B2B or B2C business marketing strategy.

HubSpot Marketing Hub’s social media tool allows you to manage social media in an efficient way. You can connect Facebook, Twitter, LinkedIn, and Instagram accounts all in one place, streamlining the process to create, schedule, and analyze results from posts. You can easily clone posts that perform well. You can schedule posts for different times of day on each of the platforms well in advance, saving you time from hopping from one platform to another.

3. Landing Pages

Landing pages are a smart part of any marketing strategy, allowing you to be able to offer custom offers that deliver the right content to the right person at just the right time. HubSpot Marketing Hub, with its easy to use drag-and-drop editor, allows you to create custom landing pages without having to hire a developer.

Marketers and those on the sales team can choose to design their own templates or use HubSpot’s predesigned ones. The drag-and-drop editor, similar to the one in the email marketing tool, makes it easy to move modules around and add text or calls-to-action with little design or coding experience.

HubSpot’s landing pages also offer up the ability to embed a lead generating form that has a follow-up email right within the landing page itself. This makes creating assets for lead capture a breeze. It also eliminates the need for multiple workflows in order to use your landing page for lead generation.

For example, if you scroll up, you will see a call-to-action for our awesome eBook on Small Business Marketing. That CTA will take you to a landing page. On that landing page is a form. When you fill that out, you will get a follow up email that has the eBook inside it. That form will also alert our sales team that you’re interested in Small Business Marketing so that we can better meet your pain points. And all of that was created from the landing page editor. There was no high-tech process that had to be followed to merge the form and the email automation or fancy coding to start the process. It was all completed when the landing page was created!

4. Marketing Automation and Workflows

By 2021, I am sure that most of assumed we would have more robots serving us food and doing our laundry. Sadly, the Jetsons lied to us all. However, HubSpot’s Marketing Hub does make the marketer’s job a little easier by automating daily tasks more intuitive. You can automate your email campaigns so that you can move your prospects further along in their buyer’s journey. You can build emails then choose from dozens of triggers, conditions, and actions to make sure that you are sending the right emails to the right leads at just the right time. Each workflow can be attached to a clear goal so that you are able to discern if your efforts are working.

Because the workflow tool, just like the other Marketing Hub tools, is attached to HubSpot’s CRM, you will be able to personalize emails for each recipient using details from each contact within the CRM. The visual editor makes it easy to see your workflows and how they work and also can be set up to trigger internal notifications, add tasks to your HubSpot CRM, and alert your sales team which contacts they should follow up. Workflows are just another way that HubSpot helps you bridge the gap between marketing and sales.

5. Analytics

The brilliant thing about HubSpot’s Marketing Hub is that it can pull data from all your hard work and let you know in real time what is working and what is not. With custom reporting dashboards all in one place, you can see where to spend your time and money. Dashboards can show users, campaigns, channels, certain time frames, and it is all integrated so that patterns and trends are easy to spot. You can see patterns across all the channels as well as get into the nitty gritty of each of the components of the Marketing Hub. You can easily compare your email campaigns with your other marketing campaigns across channels such as social media and paid ads and see where you are getting your most bang for your buck.

It’s easy to see why we love HubSpot’s Marketing Hub so much here at MPWRSource. Another thing we love about it is when we have questions, the answers are easy to find. We can chat with someone through their simple chatbot, look up items in their huge database, ask questions in its large Facebook forum, or even watch videos in its academy. When it comes to setting up businesses for successful marketing, HubSpot has us covered!