Your website is your hardest working employee and yet often it gets overlooked and ignored.  It’s treated as a one and done entity when it can do so much more. But if you don’t have a web designer or developer on staff, it can be a bear.  HubSpot, in typical fashion, put client experience at the heart of its CMS (Content Management System) and created a platform that makes it easy for the typical business owner to create, update, and analyze data from its website in its CMS Hub.  

Your website content management system does not have to cause headaches.  In fact, it should relieve them. Both for your team AND your customers. HubSpot’s easy to use CMS Hub helps companies with smart features like simple to understand publishing tools, lead generation tools, SEO tools, security, and analytics.  

HubSpot’s CMS Hub helps your customers gain flexibility and a more personalized website experience. It’s used to create and manage website pages. It is designed with the marketer in mind, not the developer. All the tools are entirely online and web-based and part of its broader SaaS suite. There is no software to install. While it absolutely can be customized in detail by developers, it is also remarkably approachable to the average marketer, salesperson, or business owner. 

At MPWRSource, we utilize CMS not only for our clients, but for our own website as well.  Tiffany Joy Greene, M.B.A., Co-founder and Chief Growth Officer of MPWRSource says, “Data is needed to run a successful, evolving, and thriving business, and HubSpot serves as a single source of truth for data.  Businesses rely on an entire stack of tools they use to sell, market, communicate, and manage, but with HubSpot we can use one CRM platform that houses all the tools, including Sales Hub, Marketing Hub, Service Hub, and CMS Hub.  By using CMS Hub for our website, as well as the other hubs, everything communicates seamlessly together, allowing us to make HubSpot our home for data organization, management, and accessibility.”    

Here are our top 5 favorite things we love about HubSpot’s CMS Hub: 

1. Drag and Drop Editing
2. Lead Generation Tools
3. Built in SEO Tools
4. Security
5. Analytics

Top 5 Things We Love About HubSpot's CMS Hub:

Drag and Drop Editing

Your website is not a set it and forget it turkey.  Any inbound marketing strategy worth its salt includes an ever-evolving website that features regularly published content that provides value to your target market. Building a spectacular website and consistently publishing content can help you get more visitors to your site, generate more leads, and ultimately, turn those leads into happy customers. 

 The ability to easily create and publish content and then see the data derived from visitors’ interactions with it empowers your sales team to focus on leads that are already warm and really power up your sales cycle.  

HubSpot CMS, with its themes and templates, allows marketers to work their website without waiting for a developer. There are hundreds of templates already designed for you in the marketplace, some of which are free.  These templates include images, modules, and examples which you can customize to your brand and your target market. WITH EASE.  

Lead Generation Tools

CTAs and Forms and Follow-Up Emails, oh my!  CMS Hub is built to attract visitors and then turn them into customers.  You can create custom Calls-to-Actions that lead into forms which can retrieve interested visitors’ information.  Then you can have that form start a workflow that includes follow up emails to that prospect so that you can learn more about them.  Because its foundation is the powerful HubSpot CRM, those visitors get turned into contacts within your CRM for your sales team to reach out to. And your sales team doesn’t have to backtrack to input that prospect’s information into the CRM, CMS Hub does that for you automatically.   

For example, Sally is really looking for a new IT company for her pediatric office and one that offers data management.  She does some googling and finds your company’s blog and a series about data management.  She then clicks on a CTA that leads her to an eBook on cloud computing.  The CTA leads her to a beautiful landing page that matches your website and fills out an embedded form on it so that she can download the eBook.  That form entry then logs “Dr. Sally Kiddoctor” into your CRM and shoots a notification to your sales team that Sally is interested.  Sally also then receives a “thanks so much for your interest” email, direct from your general manager.  This email not only includes the eBook, but also lets her know that someone from your sales team will be following up with her soon.  And having been notified by CMS Hub, your sales team then follows up and sets a meeting and now your IT company is establishing a relationship with Sally and is well on their way to helping her and landing the deal. 

Built in SEO Tools

Remember Sally?  Well, she found your website because with CMS Hub, you are smart and use Search Engine Optimization (SEO) best practices when publishing your content.  HubSpot has SEO recommendations that allow you to enhance all the pages on your site.  They are built in, detailed, and provide easy to follow instructions.  There is even a tool that helps you plan out your content strategy and pillar pages and checks for you to make sure that each page is referencing other pages with similar information on your website, thus boosting your chances of getting found by your target market.  

 The built in “OPTIMIZATION” tab lets you look at all things SEO, from word count to meta descriptions to header tags to links.  It will let you know when you need more words and which images still need an alt-tag.  It will tell you just how many more characters you need for that perfectly written meta-description.  While it won’t write your content for you, (THANK YOU BECAUSE THAT IS HOW WORD GIRL HAS A JOB!!), it will help your content writer get your information FOUND.  

Security

HubSpot has a security team that constantly monitors the network and has a web application firewall that protects your company’s CRM data. Furthermore, HubSpot CMS has SLL included which not only helps protect your brand but also helps with your search rankings.  It is also configured to work fast so that your visitors can receive the quick load time they expect. And if a data center ever goes down, the system keeps your site live by switching to a redundant system while you and Sally go out for tacos.   

Analytics

So you’ve built all these beautiful webpages with the CMS Hub.  And you’ve gotten leads from the blogs and eBooks and content that is LITERALLY saving small children with Dr. Sally’s help.  But maybe some of your content isn’t cutting the mustard and you want to know where to go next.  HubSpot CMS collects data about your website and the data does not lie.   

HubSpot CMS tools allow you to study your web traffic, see where it is coming from—maybe it is social media, maybe it is from your email marketing. It will allow you to see which posts and pages are performing the best and generating the most leads. It will let you see how long each visitor is spending on your website.  Are they finding what they are looking for or do they bounce in and out?  Probably, because your content is fabulous, they are spending a full half hour bouncing from page to page in a CMS Hub rabbit hole and are just itching to buy that great thing you make.   

By being able to look at concrete data, you no longer have to just throw spaghetti at the wall to see what sticks.  You can do more of what works and quit doing what doesn’t, thereby increasing your efficiency. 

HubSpot’s CMS Hub removes a lot of the complexity of creating a website but streamlines the accessibility of data of your website’s visitors and contacts.