Your business strategy and plan will dictate what people will be needed to implement the plan.  No matter if your needs are strength, speed, or to breathe underwater, the small business owner should assemble a cadre of small business superheroes to provide resources in key areas: strategy, business processes and operations, marketing, communications, compliance, and IT. Perhaps you already have those people in your wheelhouse.  Perhaps you will have to assemble some new teammates.  Perhaps you will need to outsource some of these processes to outside parties. Professor X was right, “The greatest power on Earth is the magnificent power we all possess…the power of the human brain.”

Having a dedicated marketing department to deploy is an unparalleled return on investment. This department can create the strategy and plan, supply the people, and can implement the process and plan efficiently. The goal is to help you drive your bottom line. When you team up with the proper superheroes, you become super yourself.

Once you have your strategy, plan, and people in place, how are you going to do it?  Superheroes are people of action after all. The process by which your business should operate will be dictated by your tactical plan.  By now, however, you’ve done your prep work.  You can be rest assured that your process will bear fruit and your business won’t dissipate at the snap of a finger. Remember, your plans have plans, so what is the next step?

What are you an expert in?  How can you educate your target market and become a trusted authority in your field?  How can you position yourself so that when help is needed, it’s your call sign that is shown in the sky?  By creating valuable content that offers wisdom to your consumers.  This may come through the form of social media campaigns, blog posts, informative websites, video productions, podcasts, eBooks, question and answer sessions online, and white papers.  There will most likely be project management involved.

The goal is to draw people to you.  To be a beacon of information so that when a need arises, those in need find your content and see you as the one who can save the day. By creating valuable content, you will establish yourself as the resident authority.  Which will convert your marketing leads into sales leads, drawing them into the sales funnel.

We recognize that these plans are a vital aspect to a small business’ ability to succeed; designed to be actionable growth strategies that empower your companies’ greatest asset: its people.

With all of these processes, it is a good thing you assembled your team in the previous step of our methodology because one person cannot do it alone.  A small business owner cannot possibly run her business, write blogs, shoot videos, write, and create and edit websites.  Unless you are The Flash, there simply isn’t enough time (or enough time to do it well).  Additionally, like most worthwhile things in life, content development is best done collaboratively with multiple minds contributing to the creative process.  While Wonder Woman certainly took on No Man’s Land on her own, she was able to soar to new heights upon the shielded back of Steve Trevor.