Engaging with your prospects and clients via email can be overwhelming. But email marketing remains one of the surest bet's around in terms of ROI. Don't let the allure of webinars and video campaigns distract you from the fact that email generates, on average, a whopping $42 for every $1 spent.
There are roughly 4 billion daily email users across the globe (Statista). So how do you get these people to open your emails? As always, the answer is that you have to be helpful and human.
Avoid sending emails from your company wide email address like info@yourcompany.com. You're establishing a relationship with a person, so the email should come from a person.
Your preview text gives you between 40-120 characters to elaborate on your subject line. Don't waste it!
Each week is different, but statistically, the best days and times to send emails are:
The more personalized your content is, the better. Sort your contacts into lists so that the right content is getting to the right people.
Remember, you want to be helpful and human. So address your email to the person's first name. If you don't have it, choose a placeholder that fits your segmentation.
Pre-create your content with your buyer's journey in mind. Each communication should further develop your relationship, turning prospects into happy customers.
MPWRSource can help you develop a content and email marketing strategy that is sure to attract, engage, and delight your target market.