More than ever before, an effective website is imperative. With roughly 67% of the buyer’s journey happening online, an effective website is no longer a “nice to have” thing for a business, but a “MUST HAVE” thing.
Websites do more than act as a digital storefront or advertisement for your business. They operate as a salesperson, providing prospects with lists of your services and pricing. Your website is part of your customer service team, answering questions about your business and your market’s pain points through blogs, videos, and valuable content. Your website generates a first impression of your organization, so make it a good one. Also, your website declares more than what your organizations offers, but what your organization stands for, your core beliefs. People don’t just purchase products or services. They want to do business with an organization they believe in.
Making sure that your website is effective is more than making sure the colors and images are up to date and on trend. Do all your links work? Is it secure? How are you optimizing SEO? What is the user experience like? Is your website mobile-friendly to account for the rise in mobile internet usage? What is the point of all that smart content if your user cannot find it?!? And also, let’s be honest—is your website generating leads for you? Is your website earning you money or costing you money?
Sometimes it is easy to tell if your website needs a redesign: it’s a single landing page in colors from the late 90s. But sometimes it is a bit more complicated.
The Inbound Team at MPWRSource will look at your website and grade it based upon things like page speed, mobile optimization, and user experience.
We will look at your SEO and your security.
We will look at your branding and check for consistency. We will let you know where your website is soaring and where it falls flat.
Your website is a member of your team, and it is time to make sure it is doing its job!!! Reach out today for your free website audit!