Contributors: Tiffany Joy Greene, MBA, MPWRSource Co-Founder & CGO EJ Phillips, MPWRSource Content Leader
Marketing for your small business can be challenging. You may struggle with lack of resources like budget, time or manpower or have less visibility and brand awareness. You may feel like a little fish in a pond full of whales. However, there are strategies which your small business can enlist today that can bear fruit. Big or small, the tenants of effective inbound marketing, when observed, will help your business grow. Inbound marketing helps you position yourself in such a way that your ideal customers are looking for you rather than the other way around. You will attract them through valuable content that helps your market reach its goals rather than interrupting them with disruptive ads or smooth-talking sales tactics.