Offering Digital Healthcare Services

Even before the Coronavirus pandemic, the national trend for consumer based healthcare services has been on the rise. Offering a seamless healthcare digital experience can help you capture new revenue and attract new patients, even beyond offering telehealth services. Integrated healthcare technological services can be personalized to each specific patient and can help reduce surprise medical bills and overall healthcare. Pre-payment and financing options increase collections, while reducing a practice’s cost to collect. Technology can encourage patients to make proactive healthcare choices and all from the convenience from home.

By increasing your transparency in your digital footprint increases both patient satisfaction both at and before the point-of-service. An online portal can allow patients to see the cost of clinical services ahead of time and build trust in your healthcare practice.

Offering retail healthcare services can help nurture your patient relationships to increase patient satisfaction, reduce gaps in care, and improve your bottom line. Technology can offer a wide range of services to boost engagement and revenue, including patient scheduling, financial clearance, referral management, business performance improvement, and clinical and administrative support.

Using technology can both improve your practice’s growth and bottom line while also reducing the patient’s burden and increasing their level of quality healthcare.

Here are ten things you can do now to improve your healthcare practice’s digital footprint:

1. List your services and location, and make sure you promote comparison shopping. This builds trust and demonstrates that you are putting their health, not your practice’s health, first.
2. Offer up follow-up care reminders by email or text. According to “Today’s Consumers Reveal the Future of Healthcare”, 70% of patients are more likely to choose a provider that offers follow-up care reminders via email or text.
3. Integrate the referral process into the patient experience. When integrated, referral engagements more often occur.  Make the referral appointments for the patient.
4. Personalize each patient’s care experience.
5. Use search tools and functions to allow for patients to easily find your procedures, locations, and availability.
6. Offer direct-access scheduling on your website.
7. Offer incentives for pre-payment.
8. Offer simple medical bills that are easily understood, without any surprises.
9. Tailor communications to each patient based on the communication method they prefer. For example, if they prefer texts for appointment reminders, use texts.
10. Offer mobile-optimized websites that explain what to expect from your telehealth service.