What is a Growth Agency?
A growth agency helps organizations reach revenue goals and growth objectives by...
Growth services are services geared toward one common goal, driving growth and revenue. For growth services to help businesses reach their revenue goals and objectives, growth services work collaboratively and holistically through strategic planning, marketing, sales enablement, communications, and technology. A growth agency is uniquely prepared to handle all these tasks expertly.
Often, growth services are confused with marketing services. To understand how growth services drive revenue, let’s evaluate the similarities between marketing and growth.
As you can see, marketing and growth share a lot of the same services.
To successfully grow as a company, the company must be driven in a growth ecosystem with all parties in the growth ecosystem collaboratively working together to drive growth. A silo approach does not foster growth. Buyers are savvier when purchasing products and services. They can go online and Google options and compare prices, features, and benefits. Due to the revolutionary change of buyers, the strategy and management of the buyer’s journey cannot and should not be broken up between two different departments. Marketing and sales must work together.
By working with a growth agency that provides growth services, it will not operate in a silo because the key unique selling proposition of utilizing growth services is that the agency will work with leaders in a business to remove the obstacles of growth. Growth agencies work all leaders because they understand that while they may drive revenue through marketing, sales, communications, and technology, their business must be equipped to handle growth. Therefore, growth agencies will work with all leadership of a business to drive growth. Growth agencies KPIs will be centered on sales revenue, but also EBITDA. Growth services drive revenue growth, but profitability and COGS are not overlooked.
A business that has plateaued but seeks to grow, should consider a growth services agency. If you have no marketing and sales or have a small team of marketing and salespeople, you could benefit from a growth services agency.
A growth agency can help a company move toward a growth culture. A growth culture is a set of beliefs and organizational mindset focused on helping employees develop their limitless potential. Companies with a growth mindset believe that skills and abilities can always be improved, and that the greatest purpose of the work employee do is to develop their skills and abilities. Ultimately, companies with a growth mindset are not afraid of challenges and setbacks. A growth agency can work with a business’s leaders and teams to help build and foster a growth culture. As Robert Kiyosaki said, “Successful people don’t fear failure but understand that it’s necessary to learn and grow from.”
A growth agency will help you to pivot and adapt when changes needs to occur, and a growth agency will inspire and help a business lead the pathway for growth.
A Growth Agency combines marketing, sales, communications, and technology to drive revenue. Those who work in Growth Agencies are data-driven and focus on the big picture and tend to focus on a single metric: revenue. Growth Agencies are passionate about growing businesses and they thrive on change and flexibility. They don’t focus on singular concepts or methods, like SEO, social media marketing, or inbound lead generation. They focus on whatever means will generate growth.