Business Strategy

A brilliant visionary and entrepreneur (and perhaps one of the greatest superheroes of all time), Tony Stark, aka Iron Man, knows that success requires strategy. Yes, yes. Ironman has a suit. And crazy technology that literally comes to life. His tech (and admittedly his bravado) is what he is most known for. Yet even Tony Stark knows that without a plan, without the proper training and strategy, all the tech, tools, and “stuff” will do more harm than good. In Spiderman: Homecoming, Iron Man tells the immature and overzealous Peter Parker, aka Spiderman, “If you’re nothing without the suit, then you shouldn’t have the suit.” Simply put, your products or services cannot be all you offer. In fact, these things without the proper knowledge, planning, people, and processes can be the endgame for your business. But how do we get there? What if we really just want to jump to the cool parts? While we may not end up cutting the Staten Island Ferry in half, we may end up alongside Spiderman, in deep waters.

A wise band of superheroes meets at headquarters to discuss strategy, build a game plan, suit up, access strengths, and coordinate call signs before every battle. There are also probably snacks. Sound methodology should be your guiding principle, your code of conduct, your tactical guide. A methodology of putting strategy, plans, and people before processes and tech are the origin of professional power. And because all power comes with responsibility, we should wield our powers for the sake of good business, defeating the foes of stress, angst, and marginality. Our methodology empowers small businesses by working to find the right strategies that offer peace of mind, growth, and return on investment through a holistic, tailor made approach to overall business.