Contributors: 

Tiffany Joy Greene, M.B.A., Co-Founder & CGO, MPWRSource, LLC

EJ Phillips, MPWRSource Content Leader

Editor: EJ Phillips, MPWRSource Inbound Leader

B2B (business to business) sales generally refers to companies who primarily sell products and services to other businesses, rather than directly to consumers.  B2B companies generally offer raw materials, finished parts, services, or consultations that other businesses need to operate, grow, and profit. The B2B sales approach requires significant planning, as well as understanding their client’s or customer’s business processes and goals.